Subway scores big with Sí Sabe Fest, a culturally-driven soccer event.

Subway Sí Sabe Fest

The Challenge

Subway wanted to resonate with the US Hispanic audience by tapping into their cultural passions.

The Solution

The "Sí Sabe Fest" was launched, featuring a friendly soccer match between urban artist Blessd and world-known soccer player Ronaldinho, supported by influencers with a total following of 169M. Subway's brand was prominently showcased on the field, uniforms, and through VIP experiences.

Results

2.5M

Total live viewers and 6.3M content views

286M

Total impressions across Instagram and TikTok

$0.003

CPV and $3.15 CPM

6.8%

ER

Subway Sí Sabe Fest
Subway Sí Sabe Fest
Subway Sí Sabe Fest
Subway Sí Sabe Fest
Subway Sí Sabe Fest
Subway Sí Sabe Fest
Subway Sí Sabe Fest
Subway Sí Sabe Fest
Subway Sí Sabe Fest
Subway Sí Sabe Fest
Subway Sí Sabe Fest
Subway Sí Sabe Fest
Subway Sí Sabe Fest
Subway Sí Sabe Fest

What our clients say about us:

Subway Sí Sabe Fest