Subway scores big with Sí Sabe Fest, a culturally-driven soccer event.
2.5M
Total live viewers
6.3M
Content views
180M
Instagram impressions
106M
TikTok impressions
6.8%
ER
The Challenge
Subway wanted to resonate with the US Hispanic audience by tapping into their cultural passions.
The Solution
The "Sí Sabe Fest" was launched, featuring a friendly soccer match between urban artist Blessd and world-known soccer player Ronaldinho, supported by influencers with a total following of 169M. Subway's brand was prominently showcased on the field, uniforms, and through VIP experiences.
Results
2.5M
Total live viewers and 6.3M content views
286M
Total impressions across Instagram and TikTok
$0.003
CPV and $3.15 CPM
6.8%
ER
Subway Sí Sabe Fest
Subway Sí Sabe Fest
Subway Sí Sabe Fest
Subway Sí Sabe Fest
Subway Sí Sabe Fest
Subway Sí Sabe Fest
Subway Sí Sabe Fest
Subway Sí Sabe Fest
Subway Sí Sabe Fest
Subway Sí Sabe Fest
Subway Sí Sabe Fest
Subway Sí Sabe Fest
Subway Sí Sabe Fest
Subway Sí Sabe Fest
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