Quaker® modernizes brand perception with Innovative TikTok campaign

Percentage points increase in sales

11.8%

Ad Recall

6.4%

Purchase intent

The Challenge

Quaker® aimed to attract younger consumers by reshaping its brand image and promoting the versatility of its products, particularly among new audiences less familiar with its products.

The Solution

Quaker® partnered with Influur to collaborate with creators through the TikTok Creative Exchange (TTCX). The campaign featured engaging recipe videos showcasing the versatility and simplicity of Quaker® products, while leveraging TikTok Ads Manager and Creative Center to monitor performance and maximize engagement.