Nivea Mexico boosts impact with influencer-driven campaign

Points in Ad Recall

+1.9

Points in Campaign Recognition

Points in Purchase Intent

The Challenge

Nivea aimed to enhance the effectiveness of its ads by integrating content creators. Brand increased awareness and consumer engagement for its Agua de Rosas product line.

The Solution

Nivea partnered with Influur and used Meta platforms to showcase their product with creators like Marbella Beltrán. The campaign featured beauty routines highlighting the product benefits, with clickable videos directing users to Nivea's website.