Chokis® makes chocolate chips go viral on Chocolate Chip Day
The Challenge
Chokis® aimed to elevate brand recognition by associating itself with its key ingredient, chocolate chips, during Chocolate Chip Day. The goal was to create a memorable and engaging campaign that would resonate with young, energetic audiences.
The Solution
A 360-degree campaign was launched with TikTok as the primary platform, targeting 'Chokistas' young, spirited millennials. The strategy included a unique Top View Shaker activation, collaborations with key influencers like SiSomosGemelos, and a multi-phase communication plan to build awareness, drive registrations for the 'Chispark' experience, and maintain engagement through creative content.
Results
63M+
Impressions in one day, with a +15.5% lift in awareness
3K
Times shared, surpassing previous campaign benchmarks
4.6%
CTR with the Top View Shaker, a 5.09% engagement rate
32.3%
Increase in Ad Recall
What our clients say about us:
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