Warner Music Group amplifies song success with strategic influencer campaign
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The Challenge
Warner Music Group aimed to boost audio plays and generate content for the new song "1, 2, 3" by Sofia Reyes (feat. Jason Derulo & De La Ghetto). The goal was to increase awareness and engagement across key markets, leveraging TikTok’s powerful platform to drive user-generated content and elevate the song's presence.
The Solution
To maximize the song's reach, Warner Music Group partnered with Influur to strategically activate 89 creators, including 15 macro influencers in key regions. The campaign focused on boosting awareness by amplifying an emerging trend using the song's audio, leveraging creators with large followings to generate viral content and encourage widespread participation.
Results
Significantly increased awareness and audio plays, contributing to the overall success and visibility of the song in multiple territories
44M+
Views and 5 million likes on TikTok
6.5M+
User-generated videos (UGVs)
Top 10
TikTok UGV Sounds of 2022
What our clients say about us:
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