Ozuna’s “Guay” meets F1 excitement with Influur’s immersive activation
The Challenge
Ozuna wanted to launch his new single “Guay” with an innovative, experiential campaign that would resonate with Miami’s high-energy F1 fan base. The goal was to create a unique, interactive moment that influencers would want to capture and share, driving substantial organic reach and engagement.
The Solution
Influur introduced an interactive claw machine experience packed with branded teddy bears, drawing influencers and fans alike. Located at the heart of the F1 festivities, this eye-catching activation combined playful branding with the thrill of F1, creating an unmissable content hotspot that influencers eagerly engaged with.
Results
Achieved 25 million organic views
Amplifying Ozuna’s reach significantly.
Secured an ultra-low $0.00045 CPV
Maximizing cost efficiency.
Created an unforgettable, immersive experience
That stood out as a top influencer destination during the event.
What our clients say about us:
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