Eladio Carrión amplifies "Coco Chanel" with strategic Coachella '23 activation
The Challenge
Boost audio plays and content creation for Eladio Carrión's song "Coco Chanel" leveraging the high-profile Coachella event.
The Solution
Influur united 10 of the biggest influencers from LATAM, with a combined reach of 60.4 million, and invited them to attend Coachella. These influencers created compelling content around their Coachella experience, featuring the song "Coco Chanel" prominently, to encourage widespread sharing and engagement across social media platforms.
Results
Successfully increased audio plays and user-generated content, positioning “Coco Chanel” as a trending track among festival-goers and social media users alike.
13.6M
Views, significantly increasing the song's visibility.
1.1M
Likes, 20,000 shares, and 3,500 comments, boosting audience engagement and interaction.
What our clients say about us:
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