Karol G's “Si Antes Te Hubiera Conocido” hits viral heights with Influur’s influencer strategy

57M+

Organic Views

1M+

Interactions

27%

Reach Rate

$0.00105

CPV

The Challenge

Karol G’s team aimed to amplify her song's reach and create a viral moment that could resonate across diverse Latin American markets. The challenge was to achieve massive organic reach while maintaining cost efficiency.

The Solution

Influur mobilized over 100 influencers across multiple territories to create a wave of engagement around “Si Antes Te Hubiera Conocido.” These creators sparked curiosity with compelling, culturally resonant content that celebrated the song, igniting excitement among their followers.