Glossary on product management & user feedback

Earning a commission by promoting other people's products.

A set of rules used by search engines to determine the ranking of web pages.

Changes made to a search engine's algorithm.

Descriptive text added to an image to make it accessible and indexab.

The clickable text in a hyperlink.

Information about the age, gender, location, interests, etc., of an influencer's audience.

Dividing an audience into subgroups based on defined criteria like demographics or behavior, helping tailor influencer content to match diverse audience needs.

The perceived trustworthiness and expertise of a website.

The percentage of visitors who navigate away from a site after viewing only one page.

When customers or employees enthusiastically promote and defend a brand to their networks, often as a result of positive experiences or loyalty programs.

A person who represents and promotes a brand to their audience, typically having a long-term association with the brand.

A partnership between a brand and an influencer to promote products or services.

The value and strength of a brand as perceived by customers, influenced by influencer partnerships that resonate authentically with audiences.

A prompt for users to take a specific action.

The ratio of users who click on an ad to the number of total users.

Measuring the number of conversions against the number of clicks.

Measurement and analysis of key performance indicators from an influencer marketing campaign to assess effectiveness and ROI.

Evaluating the strengths and weaknesses of competing brands.

The use of various promotional techniques and channels to increase the reach and impact of your content beyond its original audience, including social sharing, influencer marketing, and paid advertising.

A schedule outlining when and what content will be posted by an influencer.

Adjusting content to maximize engagement and effectiveness based on audience feedback and performance data.

Distributing existing content on other platforms to reach a wider audience.

The percentage of users who engage with targeted content.

The percentage of users who take a desired action, such as making a purchase.