FAQs

Pulse
Is this facial recognition?
No. Pulse analyzes visual traits and on camera presence for creative matching, not identity verification.
What makes this different from traditional creator search?
Traditional tools rely on metrics and keywords. Pulse understands creators visually and contextually.
Is the score public?
No. It’s exclusive to Pulse users.
How often does it update?
Continuously. As creators publish, their profile evolves.
Can it compare creators of different sizes?
Yes. Scores are normalized so every creator is evaluated fairly.
Is it based on follower count?
No. Pulse Score evaluates performance health, not hype.
How does it work?
The method is proprietary. You see the outputs, not the algorithm.
Does it only work for TikTok?
Pulse is built for where music moves culture. Today that includes TikTok, with Meta and additional platforms being integrated as part of our multi-platform roadmap.
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