Challenge

Chokis® aimed to elevate brand recognition by associating itself with its key ingredient, chocolate chips, during Chocolate Chip Day. The goal was to create a memorable and engaging campaign that would resonate with young, energetic audiences.

Solution

A 360-degree campaign was launched with TikTok as the primary platform, targeting 'Chokistas' young, spirited millennials. The strategy included a unique Top View Shaker activation, collaborations with key influencers like SiSomosGemelos, and a multi-phase communication plan to build awareness, drive registrations for the 'Chispark' experience, and maintain engagement through creative content.